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19 May
2025
LAFC's Digital Transformation
LAFC's Winning Formula for Digital Engagement and Sponsorship Success
- Videocites’ accurate asset tracking allowed LAFC to gain valuable insights into sponsor exposure, which led to an average 10% lift across all seven brand partners.
- By shifting its content strategy to focus on TikTok, thanks to Videocites' insights, LAFC saw a 251% increase in video uploads and a 5,747% rise in viewership. This pivot positioned LAFC as a digital leader in MLS and unlocked massive value for current and future brand partners.
- Messi’s appearances at LAFC matches triggered a surge in UGC, with 77.5% of all LAFC-related uploads tied to his games. This generated 266.9 million views from a single match, amplifying exposure for LAFC and its partners and showcasing the untapped potential of platforms like TikTok.
